Printing Tips for Effective Business Cards
Creating an effective business cards is practically an art form. Not only are you trying to express your message, and ‘who you are’ in a few inches of space, but you’re struggling for wallet and pocket space as well.
You’ll need a well-organized business card that includes a great design with a meaningful, memorable message to make an impression before your card gets lost in the shuffle. Ideally, you’d like your card to stick around so it can be referenced later, but grabbing someone’s attention is the priority. Else, your card will be flipped the moment you turn your back.
Now maybe you’re wondering how you can deliver your mission statement and business concisely, with only 2 x 3.5 inches to work with. An effective business cards isn’t a biodata of your business. Your goal is to merely present yourself and your brand in a professional manner that leaves an impression. Various elements go into a good business card design. These business card guidelines will help you use wording, colour, and even texture to create unique and effective business cards that customers will remember, eventually leading them to look for your card again.
Keep it Simple.
The adage ‘less is more’ is a principle that relates to good business card design. Earlier business card models would try to mess every inch of space with images, text, and information. That’s verified to be ineffective, as people don’t have the time to cross-eyed and read through your busy business card.
The modern method to business card designs is to keep it clean and open, adding up text where necessary. Some companies go, full simple, putting not more than their name, phone number, email id, and twitter handle along with their company logo of course. Useful business cards are organized, visually inspiring, open designs that leave a memorable impression. Keeping it clean gives off a more specialized feel, too.
Make Sure People can Read the Text.
Make your text visible which is easy to read and don’t think smaller is the better. The text should be at least 8pt. There’s no need for anything smaller. We recommend a 12pt or higher. If you have space, and the design can include it, go ahead and knock that up a point or two. Anything smaller may look okay on your system, but it’ll look better when it’s printed.
Another design element to keep in mind is the type of font you’re using. Some fonts may look cool to you, something you request no one has ever used! Unique fonts, perhaps a typeface that’s in cursive, can be more robust to read, resulting in your brand’s message becoming lost in translation. Choose fonts that are clean and reflect your overall brand image.
Try Non-Traditional Shapes.
Who states a business card has to be rigid? If you are working in a creative business that lets for a little ability, think outside the regular size and try a non-traditional profile for your business card.
Don’t get carried away with a complicated shape, though, especially if you choose to employ a die-cut procedure into the design. That can make your business card delicate, and it’ll get ceased in someone’s pocket or wallet, hitting that original card design to waste.
One Logo, Two Colours.
Of all the data included on your business card, the most crucial aspect is your company logo. Yes, it takes precedence over your contact information and even your name. Your logo is the key to your brand, so if the cardholder needs to remember anything, it’s that logo. It needs to be the most significant component on your business card.
In regards to a noticeable colour scheme for your business card designs, memorise the first rule of the better business card design: less is more. Stick to one colour or two colours, and use matching colours to avoid conflict. A rainbow-like card not only looks awful, but the mixing of colours will divert people from your logo and text. Stick to the colour plan of your brand to keep your business card consistent with your overall marketing image.
Try These Progressive Business Card Ideas.
The following features are not for every business, but for the suitable one, they can provide power to a business card. These are a little more eccentric; hopefully, they can encourage some creativity of your own.
Thermography – Adding elevated or shiny print can be useful in creating unique business card designs. If it one way or another can relate to your business, all the better.
Textured Paper – Playing one of the five senses that gets ignored in business, a different feel to your card can give it that special touch.
Use Humour – This a high-risk, high-reward play. Humour is a better way to break the ice for a new company and a solid conversation starter. You’re looking to be remembered – people remember funny. Keep it tasteful.